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It's Not How Good You Are, It's How Good You Want To Be.

Paul Arden

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make theunthinkable thinka ble and the impossible possible.The world&'s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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作者簡介

Paul Arden

Paul Arden Spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successfuly advertising campaigns - including British Airways, Silk Cut, InterCity and Fuji - and famous slogans which include 'The car in front is a Toyota' and 'The Independent - It Is. Are You?'. Paul Arden now runs Arden Sutherland-Dodd, a London-based film production company.

產品資料

作者
ISBN
9780714843377
著書語言
英文
出版日期
2003-06-01
頁數
128

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